Media Myth: “The medium is the message.”
– Marshall McLuhan
Media Reality: “The MESSAGE is the message.”
– Jim Cameron
What’s YOUR message?
Whether in print or in person, on TV or on a panel, effective communication skills can only succeed if you have something to say. Our workshop helps you build those messages — then teaches you how to deliver them effectively.
Based on his broadcasting and journalism career of more than 30 years, Jim Cameron will guide you and your colleagues through a thought-provoking workshop to build your company’s positioning statement. In a half-day you’ll learn:
What kind of messages stakeholders, customers, and journalists view as credible and memorable.
How to reinforce those messages with the right “proof points,” to make your messages credible to even the most skeptical reporters.
How to deliver these messages, early and often, in media interviews, sales pitches and informal communications.
A warm, witty and experienced facilitator, Jim Cameron helps you craft your core messages and shows how to fine-tune your messages for every occasion and audience. In just a few hours, you’ll save weeks of consensus building as your communications consultant brainstorms with your team to hone your talking points to razor sharpness.
At a significant discount, you may combine the Message Development Workshop with our other workshops:
Speech / Presentation Skills Training
Analyst Briefing Preparation
Expert Witness Training
All workshops include use of our A/V equipment and follow-up telephone consultation for 90 days at no additional charge.