How can you ensure you’re not misquoted? How can you concisely deliver your message when you can’t control the questions? With a combined 50 years of television, print and radio news experience, we know what journalists will ask, the pitfalls to avoid and how to capture the coverage you want to see.
Using newsroom secrets and behind the scenes stories, our Media Training workshops cover the tips and tools you need to know before you face the press. Because when you’re dealing with the media, you can’t take any chances! From broadcasts to webcasts, print and more, we teach you how to be your best no matter the medium and build confidence in interview skills. We show you how to tackle tough questions, deliver meaningful messages, keep concise, and steer the interview towards the story you want to tell.
- The trick to turn hard hitting questions into message opportunities
- How to cut through the clutter with quote worthy soundbites
- What you need to know to avoid being mis-quoted or mis-represented
- Newsroom knowledge to help level the playing field during the interview
- How to best build report with reporters
- The secret to staying on message and keeping concise
- The proof points that get the audience to trust you
Jim came prepared and knew details about every one of us and our backgrounds. It was an instant connection and he showed he knows his audience. His use of real-life experiences and stories helped bring the theory to life for the “how” in successful interviews with journalists … Jim instills confidence, provides targeted feedback on how to improve and offers follow-up training if requested. —Amanda Blanco, Marketing Director, Blackened American Whiskey
Amy is by far one of the best Media Trainers I’ve had the pleasure to work with. She brings an incisive, thoughtful and sometimes entertaining approach to working with the media that educates and prepares spokespeople for success.”—Ron Rogers, EVP of Corporate Communications, Myriad Genetics