What are the secrets of media training? How do you prep a CEO, a celebrity or author for a tough interview?
Former award-winning network journalist Jim Cameron has been a media consultant for hundreds of corporate and public relations clients, preparing their clients for media interview for print and broadcast.
Now, Cameron reveals the tricks of his trade in OFF THE RECORD. He promises that all of the stories are true, but “the names have been changed to protect the guilty.”
Says Cameron: “Like the time I was training a cattle farmer, only to discover we were being spied on my animal rights activists. Or the media tricks I learned from a Connecticut governor dealing with impatient TV reporters. I even confess the biggest mistake I ever made giving an interview, getting caught on the record saying words I still regret.”
In addition to media consulting, Cameron writes a weekly newspaper column, “Getting There,” for the eight daily and 14 weekly newspapers published by Hearst CT Media across the state. A resident of Darien, CT, Jim is a long time advocate for rail commuters and founder of Connecticut’s Commuter Action Group.
Praise for OFF THE RECORD and Jim Cameron
Madeline DeVries, founder of DeVries Global: “Jim is the best media trainer I have ever met. I made sure that every client spent time with him before a major interview.”
Joe Connolly of WCBS Newsradio 880: “I’ve recommended Jim as a media trainer — because he worked for many years in media. He understands how the media works, how reporters and editors think, and how to be successful with the media.”
Catherine Day, public relations and investor relations veteran: “This brief, pithy memoir is brimming with important, strategic advice and reminders for communications and corporate executives at every turn and is beneficial for any type of public speaking. A worthwhile read, I highly recommend this easy, fun memoir while keeping a highlighter handy!”